Explore Our Services

What We Offer

We deliver big-agency marketing expertise with the agility and personal touch small businesses need. We’ve helped brands achieve massive lifts in engagement, conversion, and sales. Now we’re bringing that proven firepower to businesses that need smarter, results-driven marketing strategies.

No bloated costs. No BS. Just experts doing what we’re good at.

  • We map and redesign your end-to-end customer experiences, from first exposure to loyal advocate, so every interaction feels human.

  • We help you show up in the right places, at the right time, with the right sequence, maximizing impact and minimizing waste.

  • We build the strategic foundation for what you say and how you say it, creating clear message hierarchies, authentic brand voice, and content roadmaps that resonate deeply.

Consumer Journey & Experience Strategy

Great businesses deserve seamless consumer experiences that turn prospects into loyal advocates. Our consumer journey mapping services identify pain points, optimize touchpoints, and create consumer-centered strategies across digital and offline channels.

We audit your current journeys, uncover audience insights, and redesign for maximum impact, whether reversing traffic declines, boosting conversions, or transforming B2B relationships.

Proven Results:
+65% site engagement at lower media spend

+25% online sales growth through digital experience redesign (in one month)

+150% creative performance via optimized touchpoints

Problems Solved:

  • Disconnected or inconsistent customer experiences

  • Declining traffic, engagement, or conversions

  • Difficulty turning one-time buyers into loyal repeat customers

  • Crisis or pivot moments that break relationships

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Experience Packages

  • Best for diagnosing issues and getting a high-level roadmap

    Deliverables:

    • Current-state journey audit (key audiences + touchpoints)

    • Pain point & Opportunity map

    • Idealized journey map

    • 90-minute debrief workshop

    • Quick-win recommendations (3-5 tactical fixes)

  • Best for full redesign and implementation guidance

    Deliverables:

    • Deep audience insights workshop & research synthesis

    • Redesigned end-to-end journey maps (2-3 primary personas)

    • Optimized touchpoint blueprints (website flows, email sequences, etc)

    • Data & tech stack recommendations

    • Implementation playbook + phased rollout plan

    • Two workshop sessions + final executive presentation

Communication & Channel Strategy

We determine the smartest channels for your goals and orchestrate integrated communications that reach the right audience at the right moments. From C-suite targeting to cultural movements, our plans deliver impact.

We prioritize efficiency: reaching high-value audiences in the right places, at the right time, with contextual alignment, perfect for omnichannel retail, B2B tech, or e-commerce growth.

Proven Results:
+67 CTR targeting C-suite decision-makers

Billions in earned impressions and +220% branded dearch lift

68M impressions and 2,000+ new audience prospects captured

Problems Solved:

  • Wasting budget on the wrong channels

  • Poor coordination across channels

  • Struggling to reach premium or hard-to-access audiences

  • Missing opportunities for earned media or cultural resonance

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Exposure Packages

  • Best for clarifying where to focus budget and effort

    Deliverables:

    • Audience channel behavior analysis

    • Channel priority framework (paid, owned, earned, borrowed)

    • Channel mix & budget allocation recommendation

    • Sequencing & Cadence guidelines

    • 90-minute strategy debrief

  • Best for full redesign and implementation guidance

    Deliverables:

    • Full channel ecosystem audit + competitive benchmark

    • Detailed channel plan with sequencing, timing, and interdependencies

    • Budget scenarios + ROI projections

    • Communications calendar template (quarterly view)

    • Creative alignment guidelines (channel specific)

    • Two workshop sessions + final presentation

Messaging Architecture

& Content Strategy

What you say, and how you say it, builds trust and drives action. Our message architecture services create clear hierarchies, authentic brand voice guidelines, audience-segmented messaging, and scalable content roadmaps.

We translate insights into compelling frameworks that reposition brands, introduce complex offerings, and fuel consistent content across channels.

Proven Results:
+42% CTR and +85% qualified leads for unfamiliar products

+18 point motivation to engage through empathic repositioning

+50% audience resonance with applied best practices

Problems Solved:

  • Inconsistent or unclear brand voice

  • Difficulty explaining complex or unfamiliar offerings

  • Perception as transactional rather than as a strategic partner

  • Creative that underperforms

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Express Packages

  • Best for establishing or refreshing your brand voice and messaging

    Deliverables:

    • Brand voice & tone guide

    • Journey aligned messaging matrix

    • Core message hierarchy (brand pillar messages, proof points, taglines)

    • Do / Don’t guardrails

    • 90-minute workshop + final deck

  • Best for repositioning, new offerings, or scaling content

    Deliverables:

    • Insight synthesis (marketing trends, competitive messaging)

    • Complete messaging architecture (hierarchy, audience-specific)

    • Comprehensive brand voice playbook

    • Content strategy roadmap (themes, formats, channels)

    • Content calendar template + 20 sample asset templates

    • Two workshops + final executive presentation

Optional Add-Ons

  • 01

    Quick Audit (any area): $2,500 (1-2 weeks) Diagnostic only

  • 02

    Workshop-Only Session: $1,500 (half-day virtual strategy session)

  • 03

    Quarterly Retainer: $3,000 - $7,000/month (ongoing refinement, performance review, new initiatives)

Why Stratify

Together, these services solve the root issue many business leaders face: having world-class operations and products but relying on outdated or amateur marketing that stunts growth. By addressing the journey (how consumers experience you), channels/comms (where and when you show up), and messaging/content (what you say), we remove the guesswork and inefficiency, delivering big-agency results at small-business speed and cost.

Been there. Done that. Now, doing it better.

Affordable Expertise

Project-based or retainer models starting at accessible levels, no overhead bloat.

Measurable Outcomes

Strategies grounded in data with benchmark and reporting set-up.

People-First Approach

Empathetic, authentic marketing that connects with your customers. For people, by people.

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.